Contemporary issues in Marketing | Behavior | Consumer BehaviourThis content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below! Published by Elsevier Ltd. As competition in markets grows apace, and consumers make ever more demands on the companies from which they choose to purchase, marketers must be increasingly sensitive to a multitude of shifting socio-cultural nuances. This book is intended to draw together a range of key topics that provide an overview into the changing dynamic context within which marketing is taught and practised.
Contemporary issues in Marketing
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Search all titles.