^DOWNLOAD-PDF) Thinking and Deciding PdfMost businesses rely on traditional capital-budgeting tools when making strategic decisions such as investing in an innovative technology or entering a new market. These tools assume that decision makers have access to remarkably complete and reliable information—yet most strategic decisions must be made under conditions of great uncertainty. Why are these traditional tools used so often even though their limitations are widely acknowledged? The problem is not a lack of alternatives. Managers have at their disposal a wide variety of tools—including decision analysis, scenario planning, and information aggregation tools—that can help them make smart decisions under high degrees of uncertainty. But the sheer variety can be overwhelming.
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Thinking and deciding
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Beginning with its first edition and through three subsequent editions, Thinking and. Deciding has established itself as the required text and important reference .
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