International business - WikipediaIt involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction. International business is also known as globalization. To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. There are two macro-scale factors that underline the trend of greater globalization. The first consists of eliminating barriers to make cross-border trade easier e. The second is technological change, particularly developments in communication, information processing , and transportation technologies.
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Cite this article: Zharova L. Zharova Lubov Valeriivna Dr. Abstract : The article analyzes main directions to reconsider modern international management within sustainable development. Attention is paid to the necessity to comprise all aspects of development far from usual boundaries of the economic growth, including material and non-material life needs. Main directions to form new concept of the international management, particularly, natural resources effective use, necessity to reduce emissions of greenhouse gases, care about health and bio-variety for innovations, are distinguished. It is concluded about mutuality and interdependence of such constituents as corporations and society.
As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles.
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CONTEMPORARY CULTURAL CHALLENGES IN INTERNATIONAL BUSINESS
This module aims to equip students with an advanced understanding of the main cultural challenges that managers may encounter when implementing strategy in an international business context. Building on students' previous studies of generic business and IB management topics, this module aims to enhance module participants' cultural awareness and sensitivity via the development of their knowledge and understanding of the cultural dimension of international business and management. The module examines the main cross-cultural management challenges that managers may encounter across three levels of the international business environment. Specifically: at the Macro national level; the meso corporate level and at the interpersonal level intercultural and cross-cultural communication. Although this is a 'self-contained' module, students should view this module as building on their prior studies of the business environment, national cultures, economics, marketing and management. The delivery of this module is derived from a contingency approach to the development of students' cultural understanding and sensitivity which aims to foster their awareness and comprehension of how national culture may impact on the task of managing key international business functions within complex and dynamic international business environments. Summary of UN 'PRIME' related challenges and themes : A major underlying theme embedded across the module is how national cultural differences may impact on the legal, cultural, and ethical dilemmas that confront the managers of international businesses and how such dilemmas may be successfully addressed.