Business Market Management: Understanding, Creating, and Delivering Value
Book Anderson, James A. Narus and Das Narayandas. For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. Anderson, James C.
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James A. James C. Anderson is the William L. Please note that we prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. We disguised all of the company names and some of the information on marketplace conditions. Send correspondence to: James A. Anderson and James A.
, English, Book, Illustrated edition: Business market management: understanding, creating and delivering value / James C. Anderson, James A. Narus.
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