First Principles of Fundraising
Fundraising: Principles and Practice
Forgot your login information? Michael J. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector.
This books deals a definitive textual content at the very important subject fundraising. It presents scholars of fundraising and nonprofit pros entry to the main correct theories and contains concrete examples of recent fundraising perform. The ebook includes transparent studying targets, suggested readings, case reviews, precis self-test questions, and routines on the finish of every bankruptcy. John B. Ford, president, Academy of promoting technological know-how and professor of promoting, previous Dominion University"This is not only a how-to-do-it booklet.