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Strategic Management of Technology and Innovation (5th edition)
This course explores the basis of competition in high-technology industries. It introduces conceptual frameworks based on cutting-edge research in economics and strategy. The frameworks may seem abstract at first, but students who master them will gain an in-depth understanding of how high-technology industries work and how to develop strategies for managing firms in such industries. Students will learn how to apply such frameworks through case studies, computer laboratory exercises and an in-class negotiation exercise. Groupwork faciliates learning from your peers, and a final paper allows you to explore topics you care about.
Book Christensen and Steven C. Burgelman, Robert A. Christensen, and Steven C. Strategic Management of Technology and Innovation.
The 5th edition of Strategic Management of Technology and Innovation continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management — for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet.