Noam Chomsky - The Propaganda Model
The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfill this role requires systematic propaganda.
The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in mass media. The theory posits that the way in which news is structured e. Such anti- ideologies exploit public fear and hatred of groups that pose a potential threat, either real, exaggerated or imagined. Communism once posed the primary threat, and communism and socialism were portrayed by their detractors as endangering freedoms of speech, movement, the press and so forth.
The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media. The model seeks to explain how populations are manipulated and how consent for economic, social, and political policies is "manufactured" in the public mind due to this propaganda. The theory posits that the way in which corporate media is structured e. First presented in their book Manufacturing Consent: The Political Economy of the Mass Media , the propaganda model views private media as businesses interested in the sale of a product—readers and audiences—to other businesses advertisers rather than that of quality news to the public. Describing the media's "societal purpose", Chomsky writes, " These five classes are: Ownership of the medium, Medium's funding sources, Sourcing , Flak , and Anti-communism or "fear ideology".