Handbook of Social Media Management | SpringerLinkThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook 's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data. Search all titles. Search all titles Search all collections.
The Economics of Social Media in One Minute: YouTube, Facebook, Instagram, Twitter, Pinterest, etc.
Handbook of Social Media Management
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Theories of Media Economics - Macroeconomics & Microeconomics
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines.
Skip to search form Skip to main content. Albarran and Sylvia M. Albarran , Sylvia M. Mierzejewska, C. View PDF. Save to Library. Create Alert.
I am honored to be asked by my friend and colleague, Dr. It has been my privilege to visit Universidad de La Sabana twice in my career, and I have had the opportunity to visit with German and his colleagues at several international meetings over the years. This particular paper will examine the field of media management and economics research by looking at its past and considering the future. In addition to providing a historical overview, the paper will discuss the development of media management and economics as an area of academic research, consider the challenges the field is facing in the 21st century, and present ideas for a research agenda for the next decade. The goal is to provide both a historical perspective and a heuristic look at where the field is headed in terms of research and development. For this essay, I am drawing heavily from a paper I presented at the Research Symposium devoted to "Media Management and Economics Research in a Transmedia Environment" which was held during the Broadcast Education Associations annual convention. That paper was published in , and the publisher has given me permission to cite text from that work in this venue Albarran,