11 Marketing Books Every CMO Should ReadNo shortage of books. Here's one man's list for CMOs. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing:. In this insightful, personable, and straightforward book, Hall explains how he built both his brand and his business relationships through helpful and engaging content. While 80 percent of companies claim they provide superior customer service, only an alarming 8 percent of their customers agree.
11 Marketing Books Every CMO Should Read
Keeping up with industry news and blogs is helpful, but if you really want to get in-depth information, reading the top marketing books is still one of the best ways to do it. Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in Amazon Website Twitter. Marketers will be particularly interested in what the evolving portrayal of women means for their digital marketing strategy, and the need to think more deeply about how to earn brand loyalty.
Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. If you are in the business of online marketing, you already know that regardless of how many academic courses you took in college, or how many hours you spent listening to your teachers, the most you will ever gain is some basic knowledge but will not be taking you to the cutting edge. Online marketing is a highly evolving field with new techniques, theories, tactics and tools emerging every day, and the only way to stay on top is to stay tuned and on standby ready to grab anything new and useful. This is why I compiled this list of books for you. My objective is to put you on rail; the rest is however up to you. Remember, it is never too late to learn. How much do we know about why we buy?
In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business library. Some of these books explain how technology has changed the strategy and tactics of marketing, while others are timeless observations about human nature and group behavior. By identifying the differences between "innovators" and "laggards" and everything in between, Geoffrey Moore creates a roadmap for how new markets develop. While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation.
10. Buy.logy by Martin Lindstrom
Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns. What follows are some of the best books ever written about marketing and if we were putting together a comprehensive reading list for both recent business school graduates and business veterans wanting to understand the mindset of some of the youngest, brightest voices in the field, these books, many of which are classics, would be on that list. We ranked Inc. Whether you agree with our assessment or not, there can be no disputing the fact that these are some of the best written and informative business books out there, and available. English writer Charles Mackay was a 19th-century chronicler of culture and events.