Make it Stick: The Science of Successful Learning
The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point , seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends , such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines , "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. Each letter refers to a characteristic that can help make an idea "sticky":. Other example: Proverbs, which encapsulate wisdom in short sentences.
They come at no cost, they require no structural reform, and the benefits they promise are both real and long-lasting. In fact, both learning-how-to-learn and learning itself change your brain. The act of learning actually makes you more intelligent. You can make yourself smarter. Yet despite these discoveries, disproven myths, outdated theories and ineffective techniques are still common and hold many of us back. Namely that:.
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Sometimes it can end up in your Spam Folder In Make It Stick, author Peter Brown explains how learning really happens and how we can learn better, faster, and deeper. If you want to delve deeper into all the ideas from Make It Stick, make sure to listen to or download my podcast interview with Peter Brown above. Most of us are intuitively going about learning in the wrong way. We learn and we make it stick by trying to get it out of our brain.