Mid-Century Modern Graphic Design : Theo Inglis :All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright owner. The distinctive aesthetic of mid-century modern graphics captured the post-war zeitgeist of energy and progress. The machine-led designs of previous decades gave way to a new kind of work where the human hand was made visible — with the designs incorporating handwriting, drawn illustrations, torn paper and collage — giving them an immediacy, optimism and visual playfulness. Theo Inglis takes an in-depth look at this innovative period, writing about the work of artists, designers and illustrators from all over the world, and placing it within a broader social and historical context.
Mid-Century Modern Graphic Design
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The pioneering movement of mid-century modern design that captured the post-war zeitgeist of energy and progress continues to be popular amongst the creative community today. We're all familiar with the Eames chair and the legacy of George Nelson, but what about the era's graphic design? Full of gorgeous colour palettes, experimental type and prints that "buzz with kinetic energy", the hardback title is a visual and comprehensive guide to the much-loved graphic style with an in-depth look at the innovative graphics of the period. To find out more or to buy a copy of Mid-Century Modern Graphic Design, visit midcenturymoderngraphicdesign. Theo Inglis is a design writer and graphic designer who specialises in post-war design. Aside from writing for many magazines and websites, including Grafik, Eye and Creative Review, he also runs the Tumblr account midcenturymoderndesign.
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What does it look like? When and why did it evolve? And which designers and artists pioneered the movement? Broadly speaking, the much-beloved mid-century modern period in graphic design began in the late s. The movement was not only a sum of great creative minds, but a melting pot of recent historical events that catalysed a sense of radicality and possibility in the world of art and design. By the s, the Industrial Revolution and evolution in printing technology had long since transformed the world in terms of mechanised print; ushering in a new era for advertising and a global proliferation of printed posters and billboards.