Big Data For Small Business For Dummies [Book]Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions.
12 books you should read before starting a business
When it comes to growing your business online, the first place many including us look to are the best business books and actionable articles we can generate insight from. Given our team has come across literally hundreds of articles and books, we decided to share them with you. These business books are for anyone looking for online success. A tip before we dig in to our list. Our team likes to consume content in the most efficient manner possible.
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You are currently using the site but have requested a page in the site. Would you like to change to the site? Eric Tyson , Jim Schell. Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Eric Tyson, MBA, has been a personal financial writer, lecturer, and counselor for 25 years.
If you want to start a business, you'll need advice on where to start, what pitfalls to anticipate, and how best to spend your time and money to get your idea off the ground. While you may be tempted to spring for classes, seminars, and training sessions, books are the most accessible and affordable way to start learning. Whether you're an aspiring tech entrepreneur or an artisan looking to sell your work, these are some of the most insightful books to read before you launch. Entrepreneur and venture capitalist Guy Kawasaki breaks down important lessons for new business owners in an accessible, easy-to-follow guide. He acknowledges that with the democratizing force of the internet, once-unassailable business lessons are now in question. But one key idea is timeless: The importance of focusing on key details in the beginning so mistakes don't trip you up as your business grows. The book contains Kawasaki's hard-won practical advice about all manner of topics, from marketing and social media to crowdfunding and cloud computing.