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Customer Analytics For Dummies
From Customer Analytics For Dummies. Through customer analytics, you can understand what drives customer satisfaction, customer loyalty, and repeat purchases. Collect data that falls into each of these categories to get a wide range of useful data when you apply customer analytics:. Descriptive: Descriptive data includes demographic data such as gender, age, geography, and income. It also includes self-described attitudes and preferences toward products, categories, and technology. You can collect this data from purchases, registrations, surveys, interviews, and contextual inquiries.
The easy way to grasp customer analytics: Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Here you will be able to download Customer Analytics For Dummies PDF by using our direct download links that have been mentioned at the end of this article. This is a genuine PDF e-book file.