College Gigs and How To Market Them - TuneCoreA lot of musicians want to play colleges, but most don't really know what that means. As someone who has played over official university sponsored shows around the country, it's a field I know quite intimately. From the schools surrounded by a hundred miles of corn to the those with 40, students located in the center of densely populated metropolises, I've done them all. But these kinds of shows aren't quite what you'd think. If you know and understand club and festival touring, prepare for your world to be turned upside down.
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What’s the Best Way to Book College Shows?
Musician Mike Sullivan makes his living touring the college circuit. The Los Angeles-based independent singer-songwriter knows exactly how to book college gigs, playing more than over the past 10 years. Mike Sullivan started doing college shows after a record deal fell through. Plus, huge artists like John Mayer, Dave Matthews, Sting and Prince all got their start traveling the college circuit. There are a few organizations that specifically deal with getting acts booked in schools. Most colleges prefer to go through trusted agencies — just for ease of use and protection of their students. But on the plus side, that is a small fee compared to the income potential of college gigs and once you have the connections you need you can ditch the membership.
We take the stress out of finding Avails for your event. Main Stage has strong industry relationships which enables us to tailor availability lists for your date and within your budget. Main Stage not only secures the right act for your budget, but will also take the worry out of procuring the proper production sound, lights, staging, backline necessary to make your event successful. Remember - our job is not finished until the final curtain comes down. Is to bring a quality, successful concert to your campus. Our commitment to provide the best entertainment for the best price is second to none.
Tyler Allen. Photo by Brad Larrison. Colleges can be an extremely profitable, fun, and rewarding market to tap into, but unfortunately, a lot of artists dismiss them as potential venues. They may think that the college market is just looking for cover bands, or they might think they won't vibe well with the market or that a college town may be too far out from their home base. But a lot of these reasons are simple misconceptions. First and foremost, colleges should be attractive to artists because colleges have money and resources.
Or how to connect with students to build a fanbase who buys, shares and streams your music? Well, if you have, we have some answers for you! If the venue is near a college campus, or if you are a college student yourself, the campus probably offers tons of avenues for you to advertise.
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How to Book College Gigs Step-by-Step
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