Santa Maria Novella Official E-Shop | Italian beauty productsOn your next luxury trip to Florence, you must, must, must visit this under-the-radar attraction. The Officina Profumo — Farmaceutica di Santa Maria Novella is an off-the-grid beauty secret that inspires much excitement among globetrotters. It has 75 stores worldwide—including one in New York City on Lafayette Street — and it does no advertising. Instead, it relies on word-of-mouth from its wildly enthusiastic patrons, who swoon over its special skincare, perfumes, soaps, body care and much more. The shopping area of Santa Maria Novella, the world's oldest pharmacy in Florence.
Santa Maria Novella, Florence's 600-year-old perfume store
Acqua di S. For this reason this fragrance is identified as a perfume rather than with a cologne. It is a bouquet of fresh citrus notes with a base of Calabrian bergamot. The mold for the bottle is reminiscent of the glass bottles Officina has used over the last two centuries of its history, and it is used for all the other Santa Maria Novella colognes which have been created subsequently. Today the range is loved by supermodels and celebrities alike and many of the formulations remain unchanged since the day they were created. This collection of divine skincare formulations and delicate fragrances has stood the test of time.
When I was in my college years, I spent a lot of time in Florence Italian boyfriends , and always wanted to go into the Officina Profumo Farmaceutica di Santa Maria Novella aka the Santa Maria Novella Pharmacy, with all of its gorgeous soaps, perfumes, and creams—with the most beautiful packaging ; but I was afraid that it was way too expensive for my super-tight budget. I finally made it there last year, when we were producing our story on Pitti , and was lucky to be given a tour by Gianluca Foa, the chief commercial officer for the brand. Then we headed into the museum, where we saw some of the first stills that were used to distill the Acqua di Rose, which was used as a disinfectant and remedy during the 15th-century plague, and is still being made today; there was also a large collection of majolica pharmacy jars—gorgeous, and apparently one of the most comprehensive collections in Tuscany. After working our way through the ancient rooms, we made it to the 20th century, where we fell in love with all the clever packaging—especially for old beard tonics and anti-hysteria water. After that tour, we headed out to their factory, where they make almost all the preparations by hand. We saw them putting on the labels by hand, stuffing boxes by hand…everything…fatta a mano! It was so amazing, and refreshing, to see a company doing things the same way for more than years, and not selling out to a big company; employing locals who are experts at what they do…and not mechanizing everything.
Farmacia Santa Maria Novella Online Shop for USA, Canada and Australia. + finest italian products for Beauty, Healthcare and Fragrances. Since in.
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Acqua di Santa Maria Novella Profumo
PATCHOULI by SANTA MARIA NOVELLA - Fragrance Review
Founded by Dominican friars shortly after , the year of their arrivaI in Florence, the pharmacy used medicinal herbs grown in the monastic gardens to make medications, balms and pomades for the monks' infirmary. In When news of the quality of the products produced by the pharmacy reached the outside world, it was decided to open to the public. In Thanks to the excellence of the formulae developed by the apothecary fathers, during the 18th century the fame of the pharmacy spread across national borders to reach such distant lands as Russia, the Indies and even China. In Following the confiscation of the church's assets by the Italian government, in the company became a state owned enterprise. Later however it was ceded to Cesare Augusto Stefani, the nephew of the last monastic director, whose family acquired the name, the goodwill and the assets of the company and has since run the business for over four generations. The Old Apothecary, now a herbalist's shop, was used for the sale and display of products between and , while the historic Sales Room, restructured in , was the place in which the company's customers were welcomed when the increasing fame of the pharmacy made the provision of a room for entertaining customers a must. The Green Room was used until for serving the pharmacy's speciality: a mixture of Alkermes, China and chocolate syrup, an extremely fashionable drink at the time.