What the customer wants you to know pdf download

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what the customer wants you to know pdf download

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Published 02.10.2019

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Ebook $ Dec 27, | Pages Buy. What the Customer Wants You to Know by Ram Charan. Ebook. Dec 27, | Pages. Buy.

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Dec 27, ISBN How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling. What the customer wants you to know is how his or her business works, so you can help make it work better. This book defines a new approach to selling which Charan calls value creation selling-that while radical is nonetheless practical.

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination. Ram Charan is a highly acclaimed business advisor, speaker and author, well-known for his practical real world perspective and famous for his uncanny ability to help business people solve their toughest problems.

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