Discovering New Points of DifferentiationSkip to Main Content. District Home. Select a School Select a School. Sign In. Search Our Site. General Interest Documents.
Making Differentiation a Habit : How to Ensure Success in Academically Diverse Classrooms eBook
But most companies, in seeking to differentiate themselves, focus their energy only on their products or services. In fact, a company has the opportunity to differentiate itself at every point where it comes in contact with its customers—from the moment customers realize that they need a product or service to the time when they no longer want it and decide to dispose of it. Take the case of Blyth Industries, a candle manufacturer. Business history is full of stories of entrepreneurs who stumbled upon a great idea that then became the cornerstone of a successful company. It is a skill that can be developed and nurtured. We have designed a two-part approach that can help companies continually identify new points of differentiation and develop the ability to generate successful differentiation strategies.