Produkten hittades inteBrilliant book with one clear message: our emotional brain is faster and usually smarter than our logical brain. Our emotions are trained by years of logic and experience, retaining it all for real wisdom. Many decisions are better made by going with the gut feeling. The orbitofrontal cortex OFC is responsible for integrating visceral emotions into the decision-making process. It connects the feelings generated by the "primitive" brain-areas like the brain stem and the amygdala, which is in the limbic system-to the stream of conscious thought.
[PDF] by Jonah Lehrer How We Decide(text only)1st (First) edition[Paperback]2010 Popular Online
I love it. For so many decades, the parts model in psychology has been a hidden gem. How We Decide in my mind validates it with a neuroscientific viewpoint. In How We Decide , Lehrer describes how committees make decisions. They debate, often heatedly, then come to a decision. They were outvoted.
Jonah Richard Lehrer born June 25, is an American author. Lehrer studied neuroscience at Columbia University and was a Rhodes Scholar. Thereafter, he built a media career that integrated science and humanities content to address broad aspects of human behaviour. Between and Lehrer published three non-fiction books that became best-sellers, and also wrote regularly for The New Yorker and Wired. Scrutiny began when freelance journalist Michael Moynihan identified multiple fabrications in Lehrer's third book, Imagine: How Creativity Works , including six quotations attributed to musician Bob Dylan. Imagine and Lehrer's earlier book How We Decide were recalled after a publisher's internal review found significant problems in that material.